For the third straight year, a West Shore Career-Tech Media, Art & Design student has won the Teen Driver Safety Billboard Design Challenge. Congratulations to senior Natalie Costello for her winning design! The contest requires students to create a billboard design that tackles the issue of distracted teen driving. Madisyn Kelly and Micah Inak were winners the previous two years.
Natalie’s winning design will be displayed on five digital billboards for two-three weeks at various high-visibility locations throughout Cleveland, including I-90 and I-480. It is estimated that approximately half a million people will see Natalie’s billboard design during their placement. Natalie will also be awarded $500 for her winning design.
Natalie’s simple yet strong graphics and text proved a winning combination.
“Natalie’s work communicates the message quickly and clearly, and proves to be a very powerful design through her use of color, the design of the typeface, and the image of the steering wheel,” said her teacher Anne McQuay.
Natalie said she approached the contest with the idea of “focus” that can apply to all types of distracted driving situations.
“I think generally when talking about bad driving habits we are super specific on what we are targeting, whether it's drunk driving or texting. I chose ‘focus’ as my message because I think it covers more than one aspect of ‘bad’ driving,” Natalie said. Focusing while driving is not texting, it's also not being too drunk to focus, and it's not letting passengers distract you, and more.”
In addition to the billboard exposure, Natalie will receive a $500 cash prize for winning the contest, which is sponsored by University Hospitals, Safe Communities Coalition and State Farm Insurance.